After years and years of stagnation, DA offers a focused, updated and systematic promotion of Greek tourism, which is made obvious by the functional improvement and aesthetic enhancement of the Greek touristic offices abroad, as well as by the Greek Presence in international forums.
From 2004 onwards our country travels everywhere. During the years 2004-5, Greece is present in all international markets. Greece has a new national identity, encapsulated in the moto “Live your myth in Greece”. The representation of Greek tourism abroad is upgraded in all respective forums and exhibitions on the basis of a contemporary, more aesthetic approach. The successful advertising campaign and the new media policy makes the most of the legacy left by the Olympics.
New touristic offices emerge in new countries with emerging economies, like Peking and Shanghai, whereas in mainland Greece, new offices are founded in every corner of touristic importance. In other words, Greece is present everywhere.